Deadly Sins: A display typeface
Personal project
Teams
This project involved multiple internal & external stakeholder
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Design: 3
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Product: 9
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Marketing: 4
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Engineering: 18
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Commerce: 6
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Legal: 4
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Leadership: 9
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Misc: 12
COllaboration
This required collaboration from stakeholders across four continents
SF, USA
Marketing
Turkiye
Engineering + Design
India
Design + Product
Syd, Australia
Commerce + Legal + business
IMPACT & OUTCOMES
31%
Reduction in anticipated churn
65%
Reduction in support tickets as compared to previous cohort migrations
$80 Million
Projected revenue with the migrated customers by FY27
60%
Customers upgraded to the higher tier plans during migration
Don't be a stranger!
Have an opportunity for me, want to share ideas, or just chat? Iām all ears!
